General Motors in China: Coping with the Changes in the Automobile Industry
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Case Code: BSTR400 Case Length: 17 Pages Period: 2008-2011 Pub Date: 2012 Teaching Note: Not Available |
Price: Rs.500 Organization: General Motors Industry: Automotive Countries: China Themes: Internationalization, International Business, Industry Analysis |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The history of GM can be traced back to 1887. In 1917, GM was incorporated to form General Motors Corporation in Delaware. In 1918, GM started General Motors of Canada Limited and in the same year, United Motors Corporation (UMC) was made a part of GM. By the 1950s, GM accounted for more than half of all automobile purchases in the US. In the early 1960s, GM reported a market share of 60 percent for its US market. However, in the 1970s, the company faced competition from Japanese manufacturers such as Honda and Toyota whose cars were more fuel-efficient and priced much lower. Gradually, Honda and Toyota began offering cars in the luxury segment, capturing GM's market share in the process...
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